Global Market Development Manager (Protein Expression and Viral Delivery)

Job description

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description Global Market Development Manager, Protein Expression and Viral Delivery R-01343283 Must sit at Thermo Fisher site Waltham, Carlsbad, Pittsburgh, Frederick, Austin, Grand Island, Eugene, Rockford, Bothell When you're part of the team at Thermo Fisher Scientific, you'll do meaningful work that makes a positive impact on a global scale! Join colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We are seeking a highly motivated and experienced Global Market Development Manager to join our team. The Global Market Development Manager will drive the go-to-market strategy, growth, and adoption of our Gibco Protein Expression and Viral Delivery portfolios. This role will be pivotal in driving growth in our broad portfolio of protein expression products that enable scientists to produce proteins for basic research, vaccine, and drug development. Additionally, you'll support scientists in accelerating their research and therapeutic development for viral-vector based cell and gene therapies. Both technologies are fundamental in advancing scientific research and developing innovative treatments for a wide range of diseases, ultimately improving the quality of life for numerous patients. Key Responsibilities: Develop, implement, and measure strategic marketing plans and tactics for the protein expression and viral delivery portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase. Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities. Ensure alignment with business strategy and goals as defined by the business leadership team. Develop launch strategy and implement new product introductions to achieve revenue goals. Drive incorporation of the product portfolios into broader protein expression and cell & gene therapy workflows and customer journeys Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation. Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness. Develop sales training and customer education material in collaboration with product management, R& D, and commercial teams. Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities. Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs. Education/Experience: Bachelor's degree in Biology, Biochemistry, Cell Biology OR Bachelor's degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors. M.S, Ph.D., or MBA is preferred. Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for media systems, reagents, or consumables in the life sciences market, preferably in protein expression and/or cell therapy development and manufacturing markets. Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services. Proficiency in digital marketing with validated campaigns in display advertising, search engine marke...