Global Market Development Manager, Cloning and Services

Job description

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description When you're part of the team at Thermo Fisher Scientific, you'll do meaningful work that makes a positive impact on a global scale! Join colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We are seeking a highly motivated and experienced Global Market Development Manager to join our team. The Global Market Development Manager will drive the go-to-market strategy, growth, and adoption of our Cloning and Services (GeneArt) portfolios within Molecular Biology. This role will be pivotal in driving growth in our comprehensive reagent and service portfolio serving the entire cloning workflow with traditional and seamless cloning, media and competent cells, and DNA to antibody services. This is an on-site position. Key Responsibilities: Develop, implement, and measure strategic marketing plans and tactics for the cloning and services portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase. Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities. Ensure alignment with business strategy and goals as defined by the business leadership team. Develop launch strategy and implement new product introductions to achieve revenue goals. Drive incorporation of the product portfolios into broader workflows and customer journeys Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation. Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness. Develop sales training and customer education material in collaboration with product management, R& D, and commercial teams. Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities. Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs. Education/Experience: Bachelor's degree in science OR Bachelor's degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors. Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for consumables and or services in the life sciences field Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services. Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches. Knowledge/Skills/Abilities: Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies Ability to translate performance metrics into impactful business decisions Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results Ability to drive projects to completion on time with a consistent track record of...