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Featuring Spencer May, author of Memorable Law Students in IP law, a strong mark is distinctive, consistent, and recognized. The same is true of you. Before you have a license, a title, or a firm letterhead, your name is the one asset you can start building today. May almost became one of the many law students who never reach out to a lawyer. Then a single comment from an attorney changed his approach. A coffee chat turned into hundreds of conversations, a growing professional brand, and a system he now shares with other students.